A Go-To-Market strategy is focused on how the organization will put offerings into the market to reach market penetration, revenue and profitability expectations. It can impact all functions within an organization with the goal of preparing the entire company for market success. How can companies up their effectiveness with geo-data?
Join the seminar with Geoconcept and Pernod Ricard to get insight of how companies can leverage geo-data to build a GTM Strategy.
- Time: 2017-12-06 | 4pm - 6pm (UTC+8)
- Venue: European Chamber Shanghai Office, Unit 2204
3:30 – 4:00 Registration
4:00 – 4:10 Opening words by European Chamber Representative
4:10 – 4:40 Leveraging Geographical Data to build a Go-To-Market (GTM) Strategy by Sasha How-Choong, Sales Manager, APAC, Geoconcept
Topics to be covered: How to use geographical data to assess your market potential, defining the best area to sell your products, know where your clients area and identify potential sites to open new stores or sell your products.
4:40 – 5:10 Real Case Study: Can geo data transform your strategy? by Olivier Marescq, Senior Project Manager, China at Pernod Ricard
5:10 – 5:50 Panel Discussion and Q&A
- Sasha How-Choong, Sales Manager, APAC, Geoconcept
- Olivier Marescq, Senior Project Manager, China, Pernod Ricard
5:50 – 6:00 Closing words by European Chamber Representative