The retail giant Carrefour has decided to rely on Geoconcept, the specialist of design and publishing of cartographic optimization solutions, to continue its growth in Belgium.
This partnership enables Carrefour to contain an increasing competition
Carrefour is the European leader in the retail sector, it’s network is already present in Belgium with more than 750 stores that welcome more than 75% of families each year. Competition remains strong in this country, which led the leaders of the Carrefour Belgium group to solicit Geoconcept and its great expertise in the field of geomarketing. A partnership that will help Carrefour Belgium to choose the best locations by studying the reliable indicators provided by Geoconcept.
Through its specific tools, Geoconcept will study for Carrefour Belgium the impact of the other competing brands on each store of the network as well as the commercial performance of the latter. This analysis will allow Carrefour Belgium to better choose the locations of future stores but also to develop faster in the territory with the objective of opening nearly 30 convenience stores and 8 supermarkets per year.
The tool developed by Geoconcept will also optimize the performance of each store: "The dashboard developed by Geoconcept makes it possible to send each month to the store managers an overall synthetic view of all the relevant data for the acquisition of decision, "says Frédéric Derwael, Geomarketing Manager at Carrefour.